Ministr Turismu se účastnil setkání SICA v Panamě

Belize City, Tuesday, April 7th, 2009 – The Minister of Tourism, Hon. Manuel Heredia Jr., the Director of Marketing & Public Relations, Mrs. Shakira Oxley-Tsai, and the Director of Product Development, Mrs. Laura Esquivel – Frampton traveled to Panama for regional meetings with the Sistema de la Integracion Centroamericana (SICA) and the Central American Tourism Council (CCT).

SICA’s objectives seek to develop and promote regional products related to the tourism cultural routes, introduce technical tools for planning and developing tourism at a national and regional level, strengthen promotion, marketing strategies and the Central American Tourism Agency (CATA) and support the small and medium sized tourism enterprises in seeking better opportunities for financing, training and promotion of regional supplies and products.

Minister Heredia also attended a presentation of an awareness campaign “Mucho Gusto Central America”, hosted by the European Union through SICA. The Campaign is a public awareness campaign focused on promoting Central American people in the region and highlighting their talents and accomplishments. Belize was also prominently featured in the television campaign which will air through Central America.

While in Panama, the Marketing Director, Shakira Oxley-Tsai, attended technical meetings where discussions centered on regional marketing, as well as future marketing initiatives in the Central America and European markets were made. The President of the Belize Tourism Industry Association (BTIA), Dionne Miranda, also participated in the meetings and assumed the presidency of FEDECATUR, the regional tourism private sector association.

"This was a tremendous opportunity for Belize to liaise with other Central American countries and restate its pledge to foster a relationship with SICA and CATA,"" comments Tourism Minister, Manuel Heredia, Jr. "Our union will better serve to augment Belize’s stated tourism objectives in the areas of marketing and product development." Minister Heredia expressed his gratitude to network with his colleagues in Central America and reaffirms the Government’s commitment to regional tourism integration efforts.

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