BTB se setkali s obchodními partnery v Toledu

BTB provedli jejich druhou návštěvu v rámci serie marketingových návštěv okolo země. Marketingový tým vedený ředitelem marketingu&pro styk s veřejností panem Shakira Tsai se setkal v Toledu s obchodními partnery pro turistiku.

The BTB Team, with the support of the BTIA”s Toldeo Chapter met with stakeholders at their place of business in Punta Gorda Town, Big Falls, Jacintoville, Indian Creek and and Moho Caye, San Felipe/Santa Ana and Sun Creek.

The Marketing Destination stop in Toledo also included a cocktail and marketing presentation for all stakeholders which was held on Wednesday, August 26th, 2009 at Marian’s Bayview Restaurant and Bar. The evening presentation was well attended and saw approximately 40 stakeholders in attendance. The group highlighted the marketing efforts of the Belize Tourism Board’s Marketing Team and its current work plan for the industry in this fiscal period. It also highlighted the efforts undertaken to assist Toledo at the destination level in the area of Marketing and Public Relations as well as opportunities with the BTB where stakeholders can take advantage of same. The group also had an opportunity to view the latest promotional production of Belize on b-roll which allows the destination a captivating presence on broadcast and television media with the international press. The presentation ended with a question and answer period that further engaged the group in discussions.

The newly developed Tourism Marketing Kit was well received by stakeholders. It was compiled by the BTB for the industry as a tool to assist in executing efficient and effective marketing initiatives that will afford the stakeholders the opportunity to further grow their tourism markets and improve the return on investments. The booklet includes information on the Belize tourism marketing objectives, the tradeshow schedule, guidelines on generating leads and making sales, tips on closing the sale and the top ten marketing tips. It is also available on-line at www.belizetourism.org. “Destination marketing continues to be a key function of the BTB,” comments Tourism Director, Mrs. Tracy Panton. “The Marketing Destination Visits are an extension of our annual industry presentation we host in Belize City every year. Moreover, it provides us with a direct link to our stakeholders and adds increased value with our team as we meet with our key players on the ground,” she went on to say.

The BTB group also saw the participation of Board’s Southern Representaive, Mr. Lindsay Garbutt, and the BTB’s Registar of Hotels, Mr. Lloyd Enriquez. The Team is appreciative of the support and hospitality rendered by the private sector as the group visited with them and looks forward to a continued working relationship.

The visit to the Toledo District is part of a series of destination visits the BTB Marketing Team is planning to host with stakeholders around the country in an effort to provide an open forum for discussion on the plans that the BTB’s Marketing Team has scheduled for the year. The first presentation was done in San Ignacio, Cayo to approximately 50 stakeholders from the Cayo area. A scheduled is being formulated for the other destination visits scheduled to take place shortly.

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